The Auckland City Mission relies on donations from those who regularly give each year. But, with fewer people in a position to do so, they found themselves in a bind.
To bring their plight to life, we compared the volume of items required to well known Auckland landmarks. The indicated amounts were accurate, with the volume of canned goods needed reaching the top of the sky tower when stacked. We also made it easy for people to donate the items by creating a Trade Me store where people could donate as much as they wished.
The Trade Me store, where people could purchase baked beans, sausages, spaghetti, clothing and blankets.